A few days ago, I read an interesting article on LinkedIn about therise of interactivity in the attractions industry and something it said got my lawyer-brain thinking. Here’s what it was:
Interactivity doesn’t stop with great-looking, immersive technology. There is a still a need for pure physical interaction.
“Pure physical interaction.” As a fan of amusements, that phrase puts a grin on my face and starts the adrenaline pumping. As a former operator, that phrase equals “repeat business” and additional revenue - something that the article emphasized. But as a lawyer, that phrase made me pause for a minute and think about whether the rising popularity of interactivity could change the liability calculus for owners and operators of these attractions. I thought that question deserved a closer look.