A few days ago, I read an interesting article on LinkedIn
about the
rise of interactivity in the attractions industry and something it said
got my lawyer-brain thinking. Here’s
what it was:
Interactivity doesn’t stop with great-looking, immersive
technology. There is a still a need for
pure physical interaction.
“Pure physical interaction.”
As a fan of amusements, that phrase puts a grin on my face and starts
the adrenaline pumping. As a former
operator, that phrase equals “repeat business” and additional revenue -
something that the article emphasized.
But as a lawyer, that phrase made me pause for a minute and think about
whether the rising popularity of interactivity could change the liability
calculus for owners and operators of these attractions. I thought that question deserved a closer look.