Two news items that, on the surface at least, do not seem to have much in common caught my eye this week. First, USA Today reported that Cedar Point has decided to change the names of two of its Halloween attractions, apparently due to complaints from the National Alliance on Mental Illness (“NAMI”). According to media reports, NAMI took issue with a haunted house called “Dr. D. Menteds Asylum for the Criminally Insane” and a musical show entitled “The Edge of Madness: Still Crazy,” claiming that they promoted false stereotypes of the mentally ill.
Second came news yesterday about the temporary closure of Rye Playland due to a disturbance that occurred when a Muslim woman wearing a head scarf, or hijab, was not allowed to board a ride due to a rule prohibiting any kind of headwear while riding. The park reportedly had many Muslim guests in attendance celebrating Eid-ul-Fitr - the holiday marking the end of the Islamic holy month of Ramadan. While some guests at the park, not to mention the president of the Council on American-Islamic Relations - New York, believe this to be an example of Islamic intolerance, the park maintains (quite reasonably I believe) that this is a safety issue of general applicability to prevent hats and other headwear from becoming projectiles that could presumably hit other guests, become entangled in machinery, or cause shutdowns.
Was Cedar Point right to change the names of its attractions to placate the protestations from NAMI? Should Rye Playland have altered its headwear policy after hearing claims of perceived religious intolerance? The answers to these questions highlight the fine line an amusement facility must walk when dealing with a “cause.” Whether they be social, religious, human rights, animal rights, or any other “cause,” the legal, financial, and public relations impact of these interactions must be handled appropriately to avoid potentially disastrous results.